The Global English Learning Market: What Educators in Ukraine Should Know
English today is not just a school subject but a global tool for communication, business and education. And demand for learning it keeps growing. According to Meticulous Research, the global English language learning market was valued at 45.1 billion dollars in 2024. In 2025 it is projected to grow to 49.1 billion dollars, and by 2035 to 127.7 billion dollars. This corresponds to an average annual growth rate of 10.0–10.6%.
For teachers and methodologists in Ukraine, these figures are more than statistics. They show that demand for high-quality English teaching will only grow, so it is worth understanding where the market is heading, which learning formats will be most in demand, and where to focus your professional efforts in the coming years.
Why will the English learning market grow so fast?
English is the language of business, international and digital communication
- About 1.5 billion people in the world already speak English (as a first or second language), and even more need it for work, study and travel.
- Companies around the world require English as a basic skill, even in countries where it is not an official language.
- Almost 60% of all content on the internet is in English. To take part in global culture (films, series, social media, science), knowing English becomes a necessity.
The growth of technology and EdTech
- Smartphones, fast internet, mobile apps and artificial intelligence make learning not only accessible to more people around the world, but also more personalized and effective.
- Online courses give access to high-quality learning regardless of where the student lives.
Growing educational mobility
- More and more students go to universities abroad. For example, in 2023 more than 6 million students worldwide were studying outside their home countries.
- English is the main language of international education, so applicants need TOEFL, IELTS and other exams.
- This drives demand for courses in academic English and for tutors.
Active market growth in certain regions of the world
- The highest growth is forecast in the Asia-Pacific region.
- This is driven by a large population, economic growth, globalization, the digitalization of education and the desire of young people in the region to have international opportunities.
Which trends will shape the future of the market?
Blended learning
- According to forecasts, the blended learning segment may take the largest share of the market.
- It combines classroom lessons with online resources: interactive tasks, videos and mobile apps.
- The advantages of this approach are flexibility in choosing when and where to study, interactivity, access to a variety of resources and the ability to adapt to each student’s needs.
Online learning
- This segment shows the highest projected average annual growth rate among all formats.
- The main reasons: the spread of smartphones, better internet access, and the use of AI and adaptive technologies in learning.
Tutoring and one-to-one lessons
- Experts forecast that the one-to-one segment will hold a leading position.
- The demand is explained by the fact that people are looking for a personal approach that takes their own goals into account (for example, business English, exam preparation or speaking practice).
Demand among young people
- The 13–17 age group is expected to account for the largest share of the market.
- Teenagers learn English to prepare for exams, to access global content (games, social media, YouTube, TikTok), and for their future education and careers.
- This generation wants to learn in flexible, interactive formats, which drives the growth of EdTech.
The growth of the global English learning market shows that in Ukraine, too, demand for high-quality teaching will only increase. To keep up with current trends, teachers and methodologists should keep in mind that today’s students expect flexibility from learning, the chance to study at a convenient time and from anywhere, and an individual approach that matches their goals, interests and pace.
A major role here is played by integrating technology into the learning process. That is why online formats and blended learning are becoming more and more important: traditional lessons are combined with digital tools such as interactive platforms for learning English, educational apps and AI-based solutions. All of this helps make lessons more dynamic, personalized and engaging for students.