Business Course: Education Business Booster 2.0

About the course

This is a business course for owners and heads of education projects. Instead of theoretical models, it gives you proven, practical solutions from experts who have already built their businesses in the Ukrainian market. They know what challenges await at the start, how to avoid critical mistakes, where to find growth opportunities, and how to reach the next level.

In the "Education Business Booster" course, you won't just get a set of tools; you'll learn to manage your business strategically: from creating and promoting it to scaling and financial stability. We won't push you down one cookie-cutter path. We'll help you find the format that works for you.

This course is for people who are ready to act! After the course, you'll be able to clearly answer the big question: "Am I doing everything I can for my business to succeed?" And the answer will be "Yes!"

Join us to build a strong, profitable, and resilient education business!

duration: 8 hours

Format:

course

RECORDED
Place:
For whom:

For Managers

For All Educators
language:

Ukrainian
cost:

12000 grn 10000 grn

Who Is the Course For?

Education Business Leaders

Those who feel ready to scale their business but don't have a clear action plan
Educators Who Want to Grow

Those who are eager and ready to open their own business but don't yet have the know-how to do it.
Ambitious Ukrainians

Those who want to start and grow their own business and are looking for a promising niche.

After the Course, You Will

Improve Your Business Planning

You'll learn what business goals are and what it takes to set them correctly and reach them

Understand How to Compete

You'll learn how to analyze the market and competitors, define your target audience, and attract customers

Shape and Refine Your Product

You'll define the quality criteria for an education product and learn about tools and ways to improve it

Learn to Promote Your Business Effectively

You'll find out how to create and grow a brand, which marketing tools work best, how to use them effectively, and how many resources it takes

Program and Schedule

Pre-course meeting

A kickoff session where participants learn about the course logistics

Module 1. Course Introduction. Assessing Your Business.

business goals: where we are now and what we're planning
niches in the education market
key business metrics
team-building strategy and the leader's role

+ a recorded lecture for those just starting a business

Module 2. Business Model and Competitive Strategy.

types of business models and niches for a language school
defining and segmenting your target audience, in-depth interviews, and the CustDev method
market analysis and competitor analysis methods
increasing LTV through upselling and cross-selling
customer acquisition channels

Module 3. Product Development.

criteria for a high-quality education product
formats for working with students
student progress, engagement, and learning outcomes
online services and tools
working with a dual customer: parents and kids
building a loyal student community

Module 4. Marketing: Strategy and Tools.

brand and performance marketing. BTL, ATL, TTL
marketing strategy and promotion channels
upselling and cross-selling as two powerful marketing methods
customer loyalty and retention
audience segmentation in the education business

+ a recorded lecture for those just starting a business

Module 5. Sales Management.

sales department structure
the customer journey
training and monitoring sales managers
tools for automating sales and product: CRM, payment systems, LMS
KPIs and sales department oversight

Module 6. Organizational Structure of an Education Company.

a company's organizational structure and how it evolves as the business grows
team-building strategy
implementing and managing business processes in a team
collaboration between departments

+ a recorded lecture for those just starting a business

Module 7. The Company's Internal Customer: Hiring and Development.

the labor market and recruiting
job profiles
onboarding new employees and work standards
your internal customer
developing and growing talent
building a corporate culture

Module 8. Financial Reporting and Financial Management.

financial reporting: why do you need it?
report types: P&L and Cashflow
tools and services for financial accounting
the "plan vs. actual" principle
analyzing the company's financial metrics: reinvestment

Natalia Lototska

Co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses

Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.
Strengths: bringing teams together and spotting and nurturing talent.

Katya Kravchenko

Former COO of the TalkEn.Cloud online platform and the Voopty ERP system

15+ years of experience in the education business
from teaching to leading the company's key departments
analyzes the growth of 500+ TalkEn.Cloud partner education centers and helps find the best solutions through a strategic view of processes

Krystyna Zhylina

Former Head of Marketing at the Green Country chain of English schools

Grew from moderator to head of marketing in 3 years
Brought 4,000+ new students to Green Country
Expert in customer acquisition, developing and implementing advertising strategies, building marketing department processes, and setting team KPIs.

Anya Dorosheva

Head of Customer Service at the Green Country chain of English schools and the TalkEn.Cloud platform

9 years of experience in customer service
From working with the very first customers to scaling the team
Understands customer needs, builds sustainable processes, and knows how to grow a department from 5 to 30+ employees effectively.

Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.
Strengths: bringing teams together and spotting and nurturing talent.

Natalia Lototska

Co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses

15+ years of experience in the education business
from teaching to leading the company's key departments
analyzes the growth of 500+ TalkEn.Cloud partner education centers and helps find the best solutions through a strategic view of processes

Katya Kravchenko

Former COO of the TalkEn.Cloud online platform and the Voopty ERP system

Grew from moderator to head of marketing in 3 years
Brought 4,000+ new students to Green Country
Expert in customer acquisition, developing and implementing advertising strategies, building marketing department processes, and setting team KPIs.

Krystyna Zhylina

Former Head of Marketing at the Green Country chain of English schools

9 years of experience in customer service
From working with the very first customers to scaling the team
Understands customer needs, builds sustainable processes, and knows how to grow a department from 5 to 30+ employees effectively.

Anya Dorosheva

Head of Customer Service at the Green Country chain of English schools and the TalkEn.Cloud platform

How the Course Works

Course Organizer

Your personal account with your learning materials, a video recording of every session, and the final test

Sessions with the Trainers

8 sessions with the trainers, with video recordings in your personal account

Final Test and Certificate

After the course, you'll take an interactive final test. Score 80% or higher to receive a certificate of completion

Access to Course Materials

Access to your personal account, course materials, session recordings, and the final test lasts for 6 months