About the event
TalkEn Talks are meetups for people who are growing an education business and building their brand mindfully.
This session is about communication as the foundation of trust and recognition: how to use language, presentation, and tone of voice to shape the brand of a school or a personal education project, establish your expertise, and stand out without aggressive selling.
Who TalkEn Talks Is For
-
School Owners and DirectorsWho understand that communication shapes a school's brand and how much people trust its product, and who want to speak to their audience clearly and recognizably and build a strong brand.
-
Administrators and ManagersWho talk with students, the team, and partners every day, act as the "voice" of the school, and want communication to be clear, consistent, and supportive of the brand.
-
Teachers and TutorsWho are building their own expertise and personal brand and want to learn how to convey their value, find their own tone of voice, and build trust through communication.
What We'll Talk About
At the meetup, we'll discuss:
recorded
- How communication shapes the brand of a school or a personal education project
- How brand communication differs from sales and "just content"
- How to build an expert position through language and presentation
- How the personal brand of a school leader or tutor strengthens the product brand
- How to find your tone of voice and become recognizable
- How to build trust in your brand through communication
Speakers
Yaryna Bila
Expert in strategic communications and team management
- 5.5 years of experience in education communications.
- has run more than 100 campaigns for projects with government, business, and the NGO sector.
- launched EdComms, the communications agency of EdEra.
Katya Kravchenko
Former COO of the TalkEn.Cloud online platform and the Voopty ERP system
- 15+ years of experience in the education business
- from teaching to leading key departments of the company
- analyzes the growth of more than 500 TalkEn.Cloud partner education centers and helps find the best solutions thanks to a strategic view of processes
Speakers
- 5.5 years of experience in education communications.
- has run more than 100 campaigns for projects with government, business, and the NGO sector.
- launched EdComms, the communications agency of EdEra.
Yaryna Bila
Expert in strategic communications and team management
- 15+ years of experience in the education business
- from teaching to leading key departments of the company
- analyzes the growth of more than 500 TalkEn.Cloud partner education centers and helps find the best solutions thanks to a strategic view of processes
Katya Kravchenko
Former COO of the TalkEn.Cloud online platform and the Voopty ERP system