About the Forum
ESL Leaders Business Forum 2025: Create. Grow. Scale!
On November 29, the forum brought together about 150 participants and confirmed its place as one of the key events of the year for language school owners and education entrepreneurs. The talks, hands-on case studies, and discussions gave participants tools they have already started using in their schools.
Now all of the content is available as a full video recording.
The recording features talks by leading school owners, senior executives, and EdTech experts.
All the insights, solutions, and strategies in a convenient format, so you can watch at your own pace and pass the knowledge on to your team.
Expect real case studies, fresh ideas for growth, and tools for scaling. Watch anytime and join the community that's moving Ukraine's education business forward.
Who Is the Forum For?
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Founders and Heads of English Schools
as well as their senior management teams: the people who make key decisions and grow the business
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Other Education Businesses
founders and heads of after-school centers, creative studios, IT schools, and other education projects
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Educators and Entrepreneurswho plan to start their own education business and are looking for the tools, knowledge, and partnerships to get started
What's Inside?
Forum Video Recording
a well-structured, high-quality recording of the talks by every forum speaker, plus the panel discussions. You keep access to the recording forever.
Speaker Slides
to make everything easier to follow, we've gathered the slide decks the speakers used in their talks
Forum Program and Schedule
1
Block 1. Business Model and Strategy
1. Topic: A data-driven strategy for an English school: how numbers help you grow
Speaker: Natalia Lototska — co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
2. Topic: Scaling through a product portfolio
Speaker: Viacheslav Polinovskyi — CEO of GoITeens
3. Topic: How to become #1 in the language school market
Speaker: Illia Litun — CEO and founder of TURBO EDUCATION, mentor for EdTech businesses and startups
4. Topic: From a basement to an international brand: lessons in scaling a language school across borders
Online speaker: Tetiana Alieksieieva — founder and owner of the RACCOON SCHOOL chain of language schools
Panel discussion
Moderator Oleksandra Ponomarenko — strategist, entrepreneur, and producer with over 10 years of business experience
2
Block 2. Marketing, Brand, and Communications
1. Topic: Personal brand as a driver of school growth
Speaker: Andriana Pauk — founder of Bla-bla School
2. Topic: Effective communication in the education business
Speaker: Yaryna Bila — communications director at EdEra, CEO of the communications agency EdComms.
3. Topic: The customer journey at a language school: how to attract students on a limited budget
Online speaker: Anya Romanyshyna — founder and owner of ‘Progress’ English school, consultant for education projects
4. Topic: The school as a system: what the EdTech infrastructure of the future looks like
Speaker: Natalia Lototska — co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
Speaker: Katya Kravchenko — COO of the TalkEn.Cloud online platform and the Voopty ERP system
Panel discussion
Moderator and host: Natalia Husieva — founder of GUFR Impact Consulting, strategic mentor, business consultant
Speaker: Andriana Pauk — founder of Bla-bla School
2. Topic: Effective communication in the education business
Speaker: Yaryna Bila — communications director at EdEra, CEO of the communications agency EdComms.
3. Topic: The customer journey at a language school: how to attract students on a limited budget
Online speaker: Anya Romanyshyna — founder and owner of ‘Progress’ English school, consultant for education projects
4. Topic: The school as a system: what the EdTech infrastructure of the future looks like
Speaker: Natalia Lototska — co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
Speaker: Katya Kravchenko — COO of the TalkEn.Cloud online platform and the Voopty ERP system
Panel discussion
Moderator and host: Natalia Husieva — founder of GUFR Impact Consulting, strategic mentor, business consultant
3
Block 3. Team, Technology, and Management
1. Topic: The team as an internal customer: how to create conditions where a school's team can grow
Speaker: Inna Ulitko — head of the academic department at Green Country English school and the TalkEn.Cloud online platform for English schools
2. Topic: From strategy to action: how to implement OKRs at a language school
Speaker: Yehor Vakuliak — CTO of the online education studio EdEra, co-founder of OKboard
3. Topic: Strategist and doer at the same time: how the head of a small school can keep the balance
Speaker: Mariana Lisovska — CEO of TUTOR'S SECRET CLUB, organizer of the TUTOR'S FORUM conferences
4. Topic: Key business processes at an English school: what to automate and what to leave to people
Speaker: Inna Lukaichuk — CEO of the online English school Englishdom
Panel discussion
Moderator: Nataliia Lymonova — founder and CEO of GIOS, Chair of the Board of the EdTech Ukraine Association, board member of the STEM Coalition
Forum Speakers
Natalia Lototska
Co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.
Strengths: bringing teams together and spotting and nurturing talent.
Tetiana Alieksieieva
Founder & Owner of the RACCOON SCHOOL chain of language schools
14 years in business, founder of four language schools in two countries.
Creator of a patented teaching method used by more than 22,000 students learning five languages.
Expertise: team building, scaling education projects, and developing learning products for corporate clients (including Diia.Business, Gbar, YBC Wrocław, and others).
Creator of a patented teaching method used by more than 22,000 students learning five languages.
Expertise: team building, scaling education projects, and developing learning products for corporate clients (including Diia.Business, Gbar, YBC Wrocław, and others).
Viacheslav Polinovskyi
CEO GoITeens
14+ years of experience managing education businesses and building profitable EdTech products.
4 years as CEO of GoITeens, where he scaled the company from a startup into a well-structured business with thousands of customers.
Expertise: scaling, cost optimization, LTV growth, and international expansion.
4 years as CEO of GoITeens, where he scaled the company from a startup into a well-structured business with thousands of customers.
Expertise: scaling, cost optimization, LTV growth, and international expansion.
Illia Litun
CEO and Founder of TURBO EDUCATION, mentor for EdTech businesses and startups
Started his first business at 17. 25,000+ graduates of TURBO ZNO, one of Ukraine's largest online schools, which prepared students for ZNO (the former Ukrainian external exam). He is changing how young people see education and builds sustainable, people-first EdTech businesses.
Andriana Pauk
Founder of Bla-bla School
11 years of experience teaching English.
Has been growing her own offline school for 6 years and its online branch for 2.
EdTech influencer with an active community of teachers. Runs professional development training.
Expertise: teaching students, training teachers, building a personal brand, and creating educational content.
Has been growing her own offline school for 6 years and its online branch for 2.
EdTech influencer with an active community of teachers. Runs professional development training.
Expertise: teaching students, training teachers, building a personal brand, and creating educational content.
Yaryna Bila
Communications Director at EdEra, CEO of the communications agency EdComms
5.5 years of experience in education communications.
Delivered more than 100 campaigns for projects with government, business, and the nonprofit sector.
Launched EdComms, EdEra's communications agency.
Expertise: strategic communications, team management, and nationwide communications campaigns.
Anya Romanyshyna
Founder and owner of ‘Progress’ English school, consultant for education projects
10+ years of experience developing teachers and language projects, from schools and courses to educational info products.
Works with education businesses on their positioning, scaling, and communication with their audience.
Expertise: marketing, building and growing personal brands and education project brands, and strategic communications.
Works with education businesses on their positioning, scaling, and communication with their audience.
Expertise: marketing, building and growing personal brands and education project brands, and strategic communications.
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Inna Ulitko
Head of the Academic Department at Green Country English school and the TalkEn.Cloud online platform, Program Director of TalkEn.Cloud Academy
15+ years of experience in the ESL business.
Built a professional growth system for teachers. Grew the team from 40 to 170 teachers. Created 40+ programs that 8,000+ educators have already completed.
Expertise: teaching methodology, curriculum development, and growing teaching teams.
Built a professional growth system for teachers. Grew the team from 40 to 170 teachers. Created 40+ programs that 8,000+ educators have already completed.
Expertise: teaching methodology, curriculum development, and growing teaching teams.
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Yehor Vakuliak
CTO of the online education studio EdEra, co-founder of OKboard
Core expertise: designing and developing digital products.
At EdEra, he is responsible for building education platforms and tech solutions for business, government, and the nonprofit sector.
Under his leadership, the team launched OKboard, a tool for setting and tracking company goals using the OKR methodology.
At EdEra, he is responsible for building education platforms and tech solutions for business, government, and the nonprofit sector.
Under his leadership, the team launched OKboard, a tool for setting and tracking company goals using the OKR methodology.
Mariana Lisovska
CEO of TUTOR'S SECRET CLUB, organizer of the TUTOR'S FORUM conferences
7 years in education and EdTech. Founder of the Tutor’s Secret Club community, which she grew from 0 to 500+ teachers and language school owners.
Organizer of 11 Tutor’s Forum conferences in Lviv, Kharkiv, and Kyiv.
Expertise: launching new education products, community building, and uniting teams around a shared goal to achieve better results.
Organizer of 11 Tutor’s Forum conferences in Lviv, Kharkiv, and Kyiv.
Expertise: launching new education products, community building, and uniting teams around a shared goal to achieve better results.
Inna Lukaichuk
CEO of the online English school Englishdom
Over 20 years of management and leadership experience at companies such as Kyivstar, All Right, and Englishdom. 10 years of building EdTech products.
Core expertise: risk management and crisis management, building and optimizing operational processes, and user acquisition.
Oleksandra Ponomarenko
Strategist, entrepreneur, and producer with over 10 years of business experience
Worked at top agencies Netpeak and Fozzy Group and launched international projects.
CEO and founder of “Managerka”, “Producerka”, and “Sho-Sho Production”.
Expert in growth strategy for businesses and personal brands.
Business mentor at Diia.Business and Choice31, speaker at events on leadership and the creative economy.
Natalia Husieva
Founder of GUFR Impact Consulting, strategic mentor, business consultant
10+ years in general and operational management of creative and impact businesses, 7 years in marketing.
Ex-COO of Fedoriv.
She sees systems as a whole and highlights growth areas and opportunities for business owners.
Forum host, moderator of Block 2. Marketing, Brand, and Communications
Ex-COO of Fedoriv.
She sees systems as a whole and highlights growth areas and opportunities for business owners.
Forum host, moderator of Block 2. Marketing, Brand, and Communications
Nataliia Lymonova
Founder and CEO of GIOS, Chair of the Board of the EdTech Ukraine Association, board member of the STEM Coalition
23 years of entrepreneurial experience, 9 years in K-12 education.
Founder of Creative International Children’s School.
Co-founder of a number of successful education projects and manufacturing companies.
Moderator of Block 3. Team, Technology, and Management.
Founder of Creative International Children’s School.
Co-founder of a number of successful education projects and manufacturing companies.
Moderator of Block 3. Team, Technology, and Management.
Forum Speakers
Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.
Strengths: bringing teams together and spotting and nurturing talent.
Natalia Lototska
Co-founder and CEO of Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
14 years in business, founder of four language schools in two countries.
Creator of a patented teaching method used by more than 22,000 students learning five languages.
Expertise: team building, scaling education projects, and developing learning products for corporate clients (including Diia.Business, Gbar, YBC Wrocław, and others).
Creator of a patented teaching method used by more than 22,000 students learning five languages.
Expertise: team building, scaling education projects, and developing learning products for corporate clients (including Diia.Business, Gbar, YBC Wrocław, and others).
Tetiana Alieksieieva
Founder & Owner of the RACCOON SCHOOL chain of language schools
14+ years of experience managing education businesses and building profitable EdTech products.
4 years as CEO of GoITeens, where he scaled the company from a startup into a well-structured business with thousands of customers.
Expertise: scaling, cost optimization, LTV growth, and international expansion.
4 years as CEO of GoITeens, where he scaled the company from a startup into a well-structured business with thousands of customers.
Expertise: scaling, cost optimization, LTV growth, and international expansion.
Viacheslav Polinovskyi
CEO GoITeens
Started his first business at 17. 25,000+ graduates of TURBO ZNO, one of Ukraine's largest online schools, which prepared students for ZNO (the former Ukrainian external exam). He is changing how young people see education and builds sustainable, people-first EdTech businesses.
Illia Litun
CEO and Founder of TURBO EDUCATION, mentor for EdTech businesses and startups
11 years of experience teaching English.
Has been growing her own offline school for 6 years and its online branch for 2.
EdTech influencer with an active community of teachers. Runs professional development training.
Expertise: teaching students, training teachers, building a personal brand, and creating educational content.
Has been growing her own offline school for 6 years and its online branch for 2.
EdTech influencer with an active community of teachers. Runs professional development training.
Expertise: teaching students, training teachers, building a personal brand, and creating educational content.
Andriana Pauk
Founder of Bla-bla School
5.5 years of experience in education communications.
Delivered more than 100 campaigns for projects with government, business, and the nonprofit sector.
Launched EdComms, EdEra's communications agency.
Expertise: strategic communications, team management, and nationwide communications campaigns.
Yaryna Bila
Communications Director at EdEra, CEO of the communications agency EdComms
10+ years of experience developing teachers and language projects, from schools and courses to educational info products.
Works with education businesses on their positioning, scaling, and communication with their audience.
Expertise: marketing, building and growing personal brands and education project brands, and strategic communications.
Works with education businesses on their positioning, scaling, and communication with their audience.
Expertise: marketing, building and growing personal brands and education project brands, and strategic communications.
Anya Romanyshyna
Founder and owner of ‘Progress’ English school, consultant for education projects
15+ years of experience in the ESL business.
Built a professional growth system for teachers. Grew the team from 40 to 170 teachers. Created 40+ programs that 8,000+ educators have already completed.
Expertise: teaching methodology, curriculum development, and growing teaching teams.
Built a professional growth system for teachers. Grew the team from 40 to 170 teachers. Created 40+ programs that 8,000+ educators have already completed.
Expertise: teaching methodology, curriculum development, and growing teaching teams.
Inna Ulitko
Head of the Academic Department at Green Country English school and the TalkEn.Cloud online platform, Program Director of TalkEn.Cloud Academy
Core expertise: designing and developing digital products.
At EdEra, he is responsible for building education platforms and tech solutions for business, government, and the nonprofit sector.
Under his leadership, the team launched OKboard, a tool for setting and tracking company goals using the OKR methodology.
At EdEra, he is responsible for building education platforms and tech solutions for business, government, and the nonprofit sector.
Under his leadership, the team launched OKboard, a tool for setting and tracking company goals using the OKR methodology.
Yehor Vakuliak
CTO of the online education studio EdEra, co-founder of OKboard
7 years in education and EdTech. Founder of the Tutor’s Secret Club community, which she grew from 0 to 500+ teachers and language school owners.
Organizer of 11 Tutor’s Forum conferences in Lviv, Kharkiv, and Kyiv.
Expertise: launching new education products, community building, and uniting teams around a shared goal to achieve better results.
Organizer of 11 Tutor’s Forum conferences in Lviv, Kharkiv, and Kyiv.
Expertise: launching new education products, community building, and uniting teams around a shared goal to achieve better results.
Mariana Lisovska
CEO of TUTOR'S SECRET CLUB, organizer of the TUTOR'S FORUM conferences
Over 20 years of management and leadership experience at companies such as Kyivstar, All Right, and Englishdom. 10 years of building EdTech products.
Core expertise: risk management and crisis management, building and optimizing operational processes, and user acquisition.
Inna Lukaichuk
CEO of the online English school Englishdom
Worked at top agencies Netpeak and Fozzy Group and launched international projects.
CEO and founder of “Managerka”, “Producerka”, and “Sho-Sho Production”.
Expert in growth strategy for businesses and personal brands.
Business mentor at Diia.Business and Choice31, speaker at events on leadership and the creative economy.
Oleksandra Ponomarenko
Strategist, entrepreneur, and producer with over 10 years of business experience
10+ years in general and operational management of creative and impact businesses, 7 years in marketing.
Ex-COO of Fedoriv.
She sees systems as a whole and highlights growth areas and opportunities for business owners.
Forum host, moderator of Block 2. Marketing, Brand, and Communications
Ex-COO of Fedoriv.
She sees systems as a whole and highlights growth areas and opportunities for business owners.
Forum host, moderator of Block 2. Marketing, Brand, and Communications
Natalia Husieva
Founder of GUFR Impact Consulting, strategic mentor, business consultant
23 years of entrepreneurial experience, 9 years in K-12 education.
Founder of Creative International Children’s School.
Co-founder of a number of successful education projects and manufacturing companies.
Moderator of Block 3. Team, Technology, and Management.
Founder of Creative International Children’s School.
Co-founder of a number of successful education projects and manufacturing companies.
Moderator of Block 3. Team, Technology, and Management.
Nataliia Lymonova
Founder and CEO of GIOS, Chair of the Board of the EdTech Ukraine Association, board member of the STEM Coalition
Forum Partners
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