About the course
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ESL Leaders Business Forum 2024

About the Forum

ESL Leaders Business Forum 2024: Building the Future of Ukraine's Education Business Together!

A forum for education entrepreneurs and for those who see themselves joining their ranks in the future.

Our mission is to grow Ukraine's education business by raising the quality of products and services for teaching and learning English.

The goal of the forum is to bring ESL business* experts, leaders, and innovators together in one place and connect with education entrepreneurs from across Ukraine to share experience, build a community, and find inspiration for the further growth of Ukraine's education business.

*ESL business: a business operating in the market for learning English outside of school (ESL stands for English as a Second Language)

duration: 10 hours
  • Format:
    forum
    RECORDED
  • Place:
  • For whom:
    For All Educators
    For Managers
  • language:
    Ukrainian
  • cost:
    2100 grn
Buy the Recording
Who Is the Forum For?
for whom we will recommend this course
  • Language School Owners
    and everyone involved in the ESL business: executives, senior management, marketing, and sales
  • Ambitious Tutors
    who feel ready and eager to build their own education business
  • Everyone
    who wants to start their own ESL business in Ukraine and help grow the country's economy and level of education
What You Get
Forum Video Recording
a well-structured, high-quality recording of the talks by every forum speaker, plus the panel discussions. You keep access to the recording forever.
Speaker Slides
to make everything easier to follow, we've gathered the slide decks the speakers used in their talks
Forum Program
1

Block 1. Business Model: All About the Numbers

Four short, packed TEDx-style talks from the speakers, plus a panel discussion.

1. Growing an umbrella brand with a narrowly specialized product (speaker presenting online)

Ruslan Nynyk - co-founder of the Green Forest Family of projects, CEO of Green Forest English school

2. Growing a product with a freemium business model (speaker presenting online)

Nataliia Dudchenko - founder and owner of the online English schools Study Less and Study Less Kids and the Study Plays project

3. Scaling a language school through franchising

Yuliia Sokolova - founder of Present Simple, the largest chain of English schools for kids

4. White label as a ready-made solution for launching a business

Natalia Lototska - co-founder and CEO of Green Country English school and the TalkEn.Cloud online platform

Moderated by Andrii Salamatov - managing partner at the creative agency 4Press and the business intelligence firm GreenDuck

2

Block 2. Marketing: Brand and Customer Acquisition Channels

Three short, packed TEDx-style talks from the speakers, plus a panel discussion.

1. Rebranding: “psychoanalysis” for a business and a push to change the product

Inna Lukaichuk - CEO of the online English school Englishdom

2. Transforming customer communication

Krystyna Zhylina - head of marketing at Green Country English school

3. Building a language school around the founder's personal brand

Anna Velychko - founder of the school "English with Mrs. Ann", influencer, teacher, and entrepreneur

Moderated by Nataliia Belska - founder of NB Project, the largest professional events on managing children's education projects (KidsBusinessForum)

3

Block 3. Services and Technology

Three short, packed TEDx-style talks from the speakers, plus a panel discussion.

1. The role of a CRM in systematizing the sales department

Iryna Ozarinska - co-founder of Progress English school

2. The role of an LMS platform for a language school

Yanina Khizhinska - director of the Unique Hub ecosystem of education projects, co-founder of the Unique Method teaching methodology center and the POWERED platform

3. Digitalization and technology: from education to business processes

Illia Filipov - co-founder and CEO of the online education studio EdEra

Moderated by Oleh Hrytsyniak - founder and CEO of Optimate, a platform for online schools, and host of Osvitonomika, a podcast about business in the education industry

 

4

Block 4. Team: Recruiting, Training, and Development

1. Recruiting amid a talent shortage

Olha Tarasevych - HR consultant and business trainer

2. Onboarding, training, and staff development

Nadiya Dyachuk - co-founder and head of the academic department at Green Forest and Project 12 schools and the online English marketplace Booya

3. A total rewards strategy

Liubov Yanovska - founder and CEO of WOW! English school, creator of the WOW! Teachers project.

Moderated by Iryna Minkovska - co-founder and head of the Ya i Moia Shkola (Me and My School) Education Center for teachers, parents, and children, education entrepreneur, and civic activist

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Forum Speakers
Trainer's pfp
Ruslan Nynyk
Co-founder of the Green Forest Family of projects, CEO of Green Forest English school

Over 20 years of experience growing a network of ESL businesses that now includes 9 projects. Around 35,000–40,000 students study across the network every year.

Core expertise: project growth strategy and business modeling.

Trainer's pfp
Nataliia Dudchenko
Founder and owner of the online English schools Study Less and Study Less Kids and the Study Plays project

Creator of Ukraine's largest free English marathons, “Fear of Speaking” and “Grammar Marathon.” Curriculum developer and author of 100+ courses.

Founder of Study Plays, a platform for never-ending learning where you can level up yourself and your English at the same time.

Trainer's pfp
Inna Lukaichuk
CEO of the online English school Englishdom

Over 20 years of management and leadership experience at companies such as Kyivstar, All Right, and Englishdom. 10 years of building EdTech products.

Core expertise: risk management and crisis management, building and optimizing operational processes, and user acquisition.

Trainer's pfp
Natalia Lototska
Co-founder and CEO of Green Country English school and the TalkEn.Cloud online platform

Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.

Strengths: bringing teams together and spotting and nurturing talent.

Trainer's pfp
Illia Filipov
Co-founder and CEO of the online education studio EdEra

Core expertise: strategic management and team leadership, education product development (learning design), partnerships, and market expansion.

Under his leadership, EdEra has created around 200 education products for government, business, and the nonprofit sector. The learning platform now has more than 2 million users.

Trainer's pfp
Anna Velychko
Founder of the school "English with Mrs. Ann", influencer, teacher, and entrepreneur
Internationally certified English teacher with 16 years of experience. At 21, she opened her first offline school, which later grew into a school-platform where more than 6,000 students have already learned English!

She also teaches English through Instagram videos, where her Mrs.Ann blog has more than 450,000 followers.
Trainer's pfp
Liubov Yanovska
Founder and CEO of WOW! English school. Creator of the WOW! Teachers project.

25 years in education, 20 of them growing WOW! English. Mentor to entrepreneurs, experts, executives, and business owners.

Creator of her own teaching method and 13 English textbooks for schoolchildren. Author of training programs on leadership, emotional literacy, people management, and corporate culture.

Trainer's pfp
Olha Tarasevych
HR consultant, business trainer
Over 15 years in HR at companies including Shchedro, PrivatBank, Englishdom, and Work.ua
6+ years as HRD (Englishdom, Work.ua), 7+ years in consulting and training.
Created 5 original courses on HR and recruiting and has trained 500+ HR professionals, senior managers, and business owners to build HR processes that actually work.
Trainer's pfp
Yanina Khizhinska
Director of the Unique Hub ecosystem of education projects, co-founder of the Unique Method teaching methodology center and the POWERED platform

Core expertise: creating innovative education programs and products for schools and platforms, personalized learning, bringing AI into education, growing EdTech projects, as well as managing education teams and strategic planning.

Trainer's pfp
Krystyna Zhylina
Former Head of Marketing at the Green Country chain of English schools

In 3 years, she went from moderator to head of marketing at Green Country school, where she now leads a team of 10. She has brought in 4,000+ new students.

Expert in finding ways to attract customers and in developing and implementing the company's advertising strategy.

Trainer's pfp
Yuliia Sokolova
Founder of Present Simple, the largest chain of English schools for kids

Serial entrepreneur with 3 profitable education businesses.

Starting from a school in a basement, she built a network of 40+ schools across Ukraine in just 4 years of scaling.

Expert in creating and implementing business innovations, systematizing business processes, and scaling.

Trainer's pfp
Iryna Ozarinska
Co-owner of the Friendlik chain of children's clinics and Progress language school, founder of the Buty Batkamy (Being Parents) education platform
Over 10 years of experience in the education business. Consultant to education projects on systematizing marketing, sales, and finance.

Professional focus: commercial development of companies, building strategy and business models, and key commercial functions and teams.

Trainer's pfp
Iryna Minkovska
Co-founder and head of the Ya i Moia Shkola (Me and My School) Education Center for teachers, parents, and children, education entrepreneur, civic activist

15 years of experience developing formal and non-formal education at the national and regional levels. She presents Ukraine's education experience abroad and takes part in international education and business programs.

 

Moderator of the block "Team: Recruiting, Training, and Development"

Trainer's pfp
Nadiya Dyachuk
Co-founder and head of the academic department at Green Forest and Project 12 schools and the online English marketplace Booya

For over 20 years, she has been developing, growing, and supporting a team of more than 200 teachers across the Green Forest Family projects. She also shares her philosophy and expertise with teachers outside the company through Teaching Center by Nadiya Dyachuk.

Trainer's pfp
Nataliia Belska
Founder of NB Project, the largest professional events on managing children's education projects (KidsBusinessForum)

Entrepreneur, marketer, and strategist with 20+ years in marketing communications and 10+ years consulting companies and brands. In children's business since 2007 (she launched her own projects in e-commerce, children's furniture, and games), and founder of exhibitions and forums for children's businesses since 2015.

Moderator of the block "Marketing: Brand, Channels, Customer Acquisition"

Trainer's pfp
Oleh Hrytsyniak
Founder and CEO of Optimate, a platform for online schools. Host of Osvitonomika, a podcast about business in the education industry

8 years in the education business. Expert in automation and setting up management reporting, pricing, and building distribution.

Co-owner of the English Student publishing house, PhD in Economics, and lecturer at the Faculty of Economics of Ivan Franko University.

Moderator of the block "Services and Technology"

Trainer's pfp
Andrii Salamatov
Managing partner at the creative agency 4Press and the business intelligence firm GreenDuck

Researcher, business analyst, and creative thinking trainer. Key expertise: research, marketing strategy, and business development. Some clients outside education: Binotel, Citrus, Shabo. Some clients in education: Green Country, Unit School of Business, Educator.

Moderator of the block "Business Model: All About the Numbers"

Forum Speakers
Trainer's pfp

Over 20 years of experience growing a network of ESL businesses that now includes 9 projects. Around 35,000–40,000 students study across the network every year.

Core expertise: project growth strategy and business modeling.

Ruslan Nynyk
Co-founder of the Green Forest Family of projects, CEO of Green Forest English school
Trainer's pfp

Creator of Ukraine's largest free English marathons, “Fear of Speaking” and “Grammar Marathon.” Curriculum developer and author of 100+ courses.

Founder of Study Plays, a platform for never-ending learning where you can level up yourself and your English at the same time.

Nataliia Dudchenko
Founder and owner of the online English schools Study Less and Study Less Kids and the Study Plays project
Trainer's pfp

Over 20 years of management and leadership experience at companies such as Kyivstar, All Right, and Englishdom. 10 years of building EdTech products.

Core expertise: risk management and crisis management, building and optimizing operational processes, and user acquisition.

Inna Lukaichuk
CEO of the online English school Englishdom
Trainer's pfp

Over 20 years of experience in out-of-school education, 17 of them leading and managing Green Country school. In that time, she grew the school from 20 to 5,000 students.

Strengths: bringing teams together and spotting and nurturing talent.

Natalia Lototska
Co-founder and CEO of Green Country English school and the TalkEn.Cloud online platform
Trainer's pfp

Core expertise: strategic management and team leadership, education product development (learning design), partnerships, and market expansion.

Under his leadership, EdEra has created around 200 education products for government, business, and the nonprofit sector. The learning platform now has more than 2 million users.

Illia Filipov
Co-founder and CEO of the online education studio EdEra
Trainer's pfp
Internationally certified English teacher with 16 years of experience. At 21, she opened her first offline school, which later grew into a school-platform where more than 6,000 students have already learned English!

She also teaches English through Instagram videos, where her Mrs.Ann blog has more than 450,000 followers.
Anna Velychko
Founder of the school "English with Mrs. Ann", influencer, teacher, and entrepreneur
Trainer's pfp

25 years in education, 20 of them growing WOW! English. Mentor to entrepreneurs, experts, executives, and business owners.

Creator of her own teaching method and 13 English textbooks for schoolchildren. Author of training programs on leadership, emotional literacy, people management, and corporate culture.

Liubov Yanovska
Founder and CEO of WOW! English school. Creator of the WOW! Teachers project.
Trainer's pfp
Over 15 years in HR at companies including Shchedro, PrivatBank, Englishdom, and Work.ua
6+ years as HRD (Englishdom, Work.ua), 7+ years in consulting and training.
Created 5 original courses on HR and recruiting and has trained 500+ HR professionals, senior managers, and business owners to build HR processes that actually work.
Olha Tarasevych
HR consultant, business trainer
Trainer's pfp

Core expertise: creating innovative education programs and products for schools and platforms, personalized learning, bringing AI into education, growing EdTech projects, as well as managing education teams and strategic planning.

Yanina Khizhinska
Director of the Unique Hub ecosystem of education projects, co-founder of the Unique Method teaching methodology center and the POWERED platform
Trainer's pfp

In 3 years, she went from moderator to head of marketing at Green Country school, where she now leads a team of 10. She has brought in 4,000+ new students.

Expert in finding ways to attract customers and in developing and implementing the company's advertising strategy.

Krystyna Zhylina
Former Head of Marketing at the Green Country chain of English schools
Trainer's pfp

Serial entrepreneur with 3 profitable education businesses.

Starting from a school in a basement, she built a network of 40+ schools across Ukraine in just 4 years of scaling.

Expert in creating and implementing business innovations, systematizing business processes, and scaling.

Yuliia Sokolova
Founder of Present Simple, the largest chain of English schools for kids
Trainer's pfp
Over 10 years of experience in the education business. Consultant to education projects on systematizing marketing, sales, and finance.

Professional focus: commercial development of companies, building strategy and business models, and key commercial functions and teams.

Iryna Ozarinska
Co-owner of the Friendlik chain of children's clinics and Progress language school, founder of the Buty Batkamy (Being Parents) education platform
Trainer's pfp

15 years of experience developing formal and non-formal education at the national and regional levels. She presents Ukraine's education experience abroad and takes part in international education and business programs.

 

Moderator of the block "Team: Recruiting, Training, and Development"

Iryna Minkovska
Co-founder and head of the Ya i Moia Shkola (Me and My School) Education Center for teachers, parents, and children, education entrepreneur, civic activist
Trainer's pfp

For over 20 years, she has been developing, growing, and supporting a team of more than 200 teachers across the Green Forest Family projects. She also shares her philosophy and expertise with teachers outside the company through Teaching Center by Nadiya Dyachuk.

Nadiya Dyachuk
Co-founder and head of the academic department at Green Forest and Project 12 schools and the online English marketplace Booya
Trainer's pfp

Entrepreneur, marketer, and strategist with 20+ years in marketing communications and 10+ years consulting companies and brands. In children's business since 2007 (she launched her own projects in e-commerce, children's furniture, and games), and founder of exhibitions and forums for children's businesses since 2015.

Moderator of the block "Marketing: Brand, Channels, Customer Acquisition"

Nataliia Belska
Founder of NB Project, the largest professional events on managing children's education projects (KidsBusinessForum)
Trainer's pfp

8 years in the education business. Expert in automation and setting up management reporting, pricing, and building distribution.

Co-owner of the English Student publishing house, PhD in Economics, and lecturer at the Faculty of Economics of Ivan Franko University.

Moderator of the block "Services and Technology"

Oleh Hrytsyniak
Founder and CEO of Optimate, a platform for online schools. Host of Osvitonomika, a podcast about business in the education industry
Trainer's pfp

Researcher, business analyst, and creative thinking trainer. Key expertise: research, marketing strategy, and business development. Some clients outside education: Binotel, Citrus, Shabo. Some clients in education: Green Country, Unit School of Business, Educator.

Moderator of the block "Business Model: All About the Numbers"

Andrii Salamatov
Managing partner at the creative agency 4Press and the business intelligence firm GreenDuck
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