ESL Leaders Business Forum 2024: Building the Future of Ukraine's Education Business Together!
A forum for education entrepreneurs and for those who see themselves joining their ranks in the future.
Our mission is to grow Ukraine's education business by raising the quality of products and services for teaching and learning English.
The goal of the forum is to bring ESL business* experts, leaders, and innovators together in one place and connect with education entrepreneurs from across Ukraine to share experience, build a community, and find inspiration for the further growth of Ukraine's education business.
*ESL business: a business operating in the market for learning English outside of school (ESL stands for English as a Second Language)
Four short, packed TEDx-style talks from the speakers, plus a panel discussion.
1. Growing an umbrella brand with a narrowly specialized product (speaker presenting online)
Ruslan Nynyk - co-founder of the Green Forest Family of projects, CEO of Green Forest English school
2. Growing a product with a freemium business model (speaker presenting online)
Nataliia Dudchenko - founder and owner of the online English schools Study Less and Study Less Kids and the Study Plays project
3. Scaling a language school through franchising
Yuliia Sokolova - founder of Present Simple, the largest chain of English schools for kids
4. White label as a ready-made solution for launching a business
Natalia Lototska - co-founder and CEO of Green Country English school and the TalkEn.Cloud online platform
Moderated by Andrii Salamatov - managing partner at the creative agency 4Press and the business intelligence firm GreenDuck
Three short, packed TEDx-style talks from the speakers, plus a panel discussion.
1. Rebranding: “psychoanalysis” for a business and a push to change the product
Inna Lukaichuk - CEO of the online English school Englishdom
2. Transforming customer communication
Krystyna Zhylina - head of marketing at Green Country English school
3. Building a language school around the founder's personal brand
Anna Velychko - founder of the school "English with Mrs. Ann", influencer, teacher, and entrepreneur
Moderated by Nataliia Belska - founder of NB Project, the largest professional events on managing children's education projects (KidsBusinessForum)
Three short, packed TEDx-style talks from the speakers, plus a panel discussion.
1. The role of a CRM in systematizing the sales department
Iryna Ozarinska - co-founder of Progress English school
2. The role of an LMS platform for a language school
Yanina Khizhinska - director of the Unique Hub ecosystem of education projects, co-founder of the Unique Method teaching methodology center and the POWERED platform
3. Digitalization and technology: from education to business processes
Illia Filipov - co-founder and CEO of the online education studio EdEra
Moderated by Oleh Hrytsyniak - founder and CEO of Optimate, a platform for online schools, and host of Osvitonomika, a podcast about business in the education industry
1. Recruiting amid a talent shortage
Olha Tarasevych - HR consultant and business trainer
2. Onboarding, training, and staff development
Nadiya Dyachuk - co-founder and head of the academic department at Green Forest and Project 12 schools and the online English marketplace Booya
3. A total rewards strategy
Liubov Yanovska - founder and CEO of WOW! English school, creator of the WOW! Teachers project.
Moderated by Iryna Minkovska - co-founder and head of the Ya i Moia Shkola (Me and My School) Education Center for teachers, parents, and children, education entrepreneur, and civic activist