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About the course
- Tired of tutoring taking up all your time, but still want to earn more?
- Dream of opening your own English school but don't know where to start?
- Already have your own school but feel like you're “stuck” instead of growing?
Congratulations, you've come to the right place. More than 2,000 educators have already taken previous runs of the “How to Start a Language School” course and are now making their dreams come true and planning their growth in the education business!
Real experience from market leaders, candid talk about failures and successes, backed by figures and facts - after the course, you will know for sure that the door to a successful education business is open to you. More than that, you will clearly understand what exactly to do once you walk through that door.
See you on the course!
Who the course is for
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Tutors and foreign language teachersIf you teach English and want to grow your own practice
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Anyone planning their own education businessIf you are looking for a field in which to start your own business and are interested in the development of education in Ukraine
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Founders and managers of language schoolsIf you already run a language school and are always looking for ways to improve processes and service quality, and to keep growing and scaling
What you will get on the course
14 hours of learning
6 modules (1 hour of recorded session + 1 hour of work on the platform each) + 1 hour for the final test + 1 hour of a recorded bonus session
Certificate
Upon successful completion of the course (if you score 80% or higher on the final test)
Participant's personal account
With all the course materials
Final interactive test
Course program and schedule
1
Module 1. Business planning: from idea to specifics
We will cover:
- stages of planning
- how to set goals
- an example of a real business plan
- business models for group and one-on-one learning
2
Module 2. Business planning: what can go wrong
We will cover:
- business seasonality: what it is and how to account for and forecast it
- extra costs people forget about (holiday events, gifts, depreciation, etc.)
- investment: what it is, where to get it, who to count on
- cash flow gaps: what they are, how to avoid them and what to do when you're already in one
3
Module 3. Shaping your school's product
We will cover:
- creating a brand: name, visual identity, mission, etc.
- choosing a specialization (defining your services)
- choosing a format (online, offline)
- defining your target audience
- your public presence (website, social media, etc.)
- choosing learning materials, platforms and services
4
Module 4. Setting school standards
We will cover:
- service standards (contract, payment terms and specifics, refunds, etc.)
- staff work standards (how a lesson runs, its length, which platform, group size, pay specifics, etc.)
- school rules
5
Module 5. Services and tools for running your business smoothly
We will cover:
- tools for placement testing of students
- tools for storing student data (contacts, level, payments, etc.)
- tools for financial accounting (managing finances)
6
Module 6. Legal and organizational aspects of running a business
We will cover:
- which type of legal entity suits a language school best: sole proprietor (FOP), private enterprise (PP) or limited liability company (TOV)
- business activity codes (KVED) for language schools
- tax systems: general and simplified
- cash and non-cash payments
7
BONUS! Expert discussion: What the market needs
Our guest experts will share their views on:
- what sets today's market apart
- what English learners need
- how the big market players operate
- stories of successes and failures from the founders of Green Forest, the largest English school network in Ukraine
Guest speakers:
Ruslan Nynyk - co-founder of the Green Forest Family of projects, CEO of the Green Forest school network
Vitalii Vasiliev - managing partner of the Yappi group of companies, part of the Green Forest Family of projects
Course trainers
Natalia Lototska
Co-founder and CEO of the Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
- More than 20 years of experience in extracurricular education, 17 of them managing and running Green Country. Over that time, she grew the school from 20 to 5,000 students.
- Strengths: bringing teams together, spotting and nurturing talent.
Katya Kravchenko
Former COO of the TalkEn.Cloud online platform and the Voopty ERP system
- 15+ years of experience in the education business
- from teaching to leading the company's key departments
- analyzes the growth of more than 500 TalkEn.Cloud partner education centers and helps find the best solutions through a strategic view of processes
Liudmyla Kalashniuk
Expert in legal and organizational matters, head of the Finance Department of the Green Country school network and the TalkEn.Cloud online platform
- 14 years at one of Ukraine's top 5 banks, rising from branch economist to department head at the head office
- 5 years with the Green Forest Family of projects, from finance assistant/internal auditor to head of the Finance Department of the Green Country school network and TalkEn.Cloud
Course trainers
- More than 20 years of experience in extracurricular education, 17 of them managing and running Green Country. Over that time, she grew the school from 20 to 5,000 students.
- Strengths: bringing teams together, spotting and nurturing talent.
Natalia Lototska
Co-founder and CEO of the Green Country English school, the TalkEn.Cloud online platform for English schools, and Voopty, an ERP for education businesses
- 15+ years of experience in the education business
- from teaching to leading the company's key departments
- analyzes the growth of more than 500 TalkEn.Cloud partner education centers and helps find the best solutions through a strategic view of processes
Katya Kravchenko
Former COO of the TalkEn.Cloud online platform and the Voopty ERP system
- 14 years at one of Ukraine's top 5 banks, rising from branch economist to department head at the head office
- 5 years with the Green Forest Family of projects, from finance assistant/internal auditor to head of the Finance Department of the Green Country school network and TalkEn.Cloud
Liudmyla Kalashniuk
Expert in legal and organizational matters, head of the Finance Department of the Green Country school network and the TalkEn.Cloud online platform
How the course works
1
Course organizer
Your personal account with your learning materials, the video recording of each session and the final test
2
Sessions with the trainers
6 recorded sessions with the trainers + an expert discussion with guest speakers
3
Final test and certificate
After the course, an interactive final test awaits you. Score 80% or higher and receive a certificate of completion
4
Access to materials
Access to your personal account, course materials, session recordings and the final test remains for 2 months after the course ends.